Privacy Policy
- PNT
- Privacy Policy
General
Privacy Policy
As the operator of this website and as a company, we come into contact with your personal data. This refers to all data that provides information about you and can identify you. In this privacy policy, we would like to explain how, for what purpose, and on what legal basis we process your data.
The data processing for this website and within our company is the responsibility of: PNT Pflegenotfallteam GmbH + Co. KG
Jaguarring 2
23795 Bad Segeberg Germany
Phone: +49 (0) 4551 89 37 10
E-mail: info@pflegenotfallteam.de
General information
SSL/TLS Encryption
When you enter your data on websites, place online orders, or send emails over the internet, you must always be prepared for unauthorized third parties to access your data. Complete protection against such access does not exist. However, we are doing everything we can to protect your data as best as possible and to close security vulnerabilities to the extent that we are able.
An important security mechanism is the SSL or TLS encryption of our website, which ensures that data you transmit to us cannot be read by third parties. You can recognize the encryption by the padlock icon before the entered internet address in your browser and by the fact that our internet address begins with https:// and not with http://.
How long do we store your data?
In some places in this Privacy Policy, we inform you about how long we or the companies processing your data on our behalf will store your data. If no such information is provided, we will store your data until the purpose of data processing ceases to exist, you object to data processing, or you withdraw your consent to data processing.
However, in the event of an objection or withdrawal, we may continue to process your data if at least one of the following conditions is met:
We have compelling legitimate grounds for continuing the processing of data that override your interests, rights, and freedoms (only if objecting to data processing; if objecting to direct marketing, we cannot present legitimate grounds).
Data processing is required to establish, exercise, or defend legal claims (does not apply if your objection is against direct advertising).
We are legally obligated to store your data.
In this case, we will delete your data as soon as the condition(s) are no longer met.
Data Transfer to the United States
We also use tools from companies on our website that transfer, store, and possibly process your data in the USA. The European Commission has adopted an adequacy decision for the EU-U.S. Data Privacy https://www.dataprivacyframework.gov
A change in the European Commission's decision cannot be ruled out.
Data Protection Officer
We have appointed a Data Protection Officer for our company. DataGAP GmbH
Markus Altenburg Bessemerstr. 82, 10th Floor South
12103 Berlin
Email address info@pflegenotfallteam.de
Your Rights
Objection to data processing
IF YOU READ IN THIS PRIVACY POLICY THAT WE HAVE LEGITIMATE INTERESTS IN PROCESSING YOUR DATA AND THEREFORE PROCESS IT PURSUANT TO ART. 6, PAR. 1, Sentence 1, Lit.
- Under GDPR, you have the right to object under Art. 21 GDPR. This also applies to profiling based on the aforementioned provision. The prerequisite is that you provide reasons for the objection that arise from your particular situation. No justification is required if the objection is directed against the use of your data for direct advertising.
AS A RESULT OF THE OBJECTION, WE MAY NO LONGER PROCESS YOUR DATA. THIS DOES NOT APPLY IF ONE OF THE FOLLOWING CONDITIONS IS MET:
WE CAN DEMONSTRATE COMPELLING LEGITIMATE INTERESTS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS.
The processing is for the assertion, exercise, or defense of legal claims.
THESE EXCEPTIONS DO NOT APPLY IF YOUR OBJECTION IS DIRECTED AT DIRECT MARKETING OR AT PROFILING RELATED TO IT.
Further rights
Withdrawal of your consent to data processing
Many data processing operations are carried out based on your consent. You grant this by, for example, checking a corresponding box in online forms before sending the form, or by enabling certain cookies when you visit our website. You can withdraw your consent at any time without giving reasons (Art. 7 para. 3 GDPR). From the time of withdrawal, we may no longer process your data. The only exception: we are legally obliged to retain the data for a certain period of time. Such retention periods exist particularly in tax and commercial law.
Right to complain to the responsible supervisory authority
If you believe that we are in violation of the General Data Protection Regulation (GDPR), you have the right under Article 77 of the GDPR to file a complaint with a supervisory authority. You may contact a supervisory authority in the Member State where you reside, where you work, or where the alleged infringement occurred. The right to lodge a complaint exists in addition to administrative or judicial remedies.
Right to data portability
We must provide you or a third party with data that we process automatically based on your consent or in fulfillment of a contract in a commonly used machine-readable format if you request it. We may transfer the data to another data controller only to the extent that this is technically feasible.
Right to data access, deletion, and rectification
Under Article 15 of the GDPR, you have the right to receive, free of charge, information about what personal data we have stored about you, where the data comes from, to whom we disclose the data, and for what purpose it is stored. If the data is incorrect, you have the right to have it corrected (Article 16 of the GDPR); under the conditions set forth in Article 17 of the GDPR, you may request that we delete the data.
Right to restriction of processing
In certain situations, you can request that we restrict the processing of your data according to Art. 18 GDPR. Apart from storage, the data may then only be processed as follows:
with your consent
for the assertion, exercise, or defense of legal claims to protect the rights of another natural or legal person
for reasons of an important public interest of the European Union or a Member State
The right to restrict processing exists in the following situations:
You have disputed the accuracy of your personal data stored with us, and we need time to verify this. The right exists here for the duration of the review.
The processing of your personal data is unlawful or was unlawful in the past. Here, the right to erasure of data exists.
We no longer need your personal data, but you need it to exercise, defend, or assert legal claims. Here, there is an alternative right to delete the data.
You have lodged an objection pursuant to Art. 21 para. 1 GDPR, and now your interests and ours must be weighed against each other. The right exists as long as the outcome of the balancing of interests has not yet been determined.
Hosting and Content Delivery Networks (CDN)
External Hosting
Our website is hosted by the following internet service provider (hoster): IONOS SE
Elgendorfer Str. 57
56410 Montabaur
Has a contract for order processing been concluded with the hoster, or are Standard Contractual Clauses (SCCs) being used?
Yes
How do we process your data?
The host stores all data of our website. This also includes all personal data that is collected automatically or by your input. This may include in particular: your IP address, pages accessed, names, contact details and inquiries, as well as meta and communication data. In processing the data, our host follows our instructions and always processes the data only to the extent necessary to fulfill its performance obligations to us.
On what legal basis do we process your data?
Since we use our website to reach potential customers and maintain contact with existing customers, the data processing carried out by our hosting provider serves the purpose of initiating and fulfilling contracts and is therefore based on Article 6(1)(b) of the GDPR. Furthermore, it is in our legitimate interest as a company to provide a professional website that meets the necessary requirements for security, speed, and efficiency. In this regard, we also process your data on the basis of Article 6(1)(f) of the GDPR.
Data collection on this website
Use of Cookies
Our website places cookies on your device. These are small text files used for various purposes. Some cookies are technically necessary for the website to function at all (essential cookies). Others are required to perform certain actions or functions on the site (functional cookies). For example, without cookies, it would not be possible to use the features of a shopping cart in an online store. Still other cookies are used to analyze user behavior or optimize advertising. If we use third-party services on our website—for example, to process payments—these companies may also place cookies on your device when you visit the website (so-called third-party cookies).
How do we process your data?
Session cookies are stored on your device only for the duration of a session. As soon as you close your browser, they are automatically deleted. Persistent cookies, on the other hand, remain on your device unless you delete them yourself. This can, for example, result in your user behavior being analyzed on an ongoing basis. You can use your browser’s settings to control how it handles cookies:
Do you want to be informed when cookies are set? Do you want to exclude cookies in general or for specific cases?
Do you want cookies to be automatically deleted when you close the browser?
If you disable cookies or do not allow them, the functionality of the website may be restricted.
If we use cookies from other companies or for analysis purposes, we will inform you about this in this privacy policy. We also ask for your consent in this regard when you visit our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring that our online offerings can be used by visitors without technical problems and that all desired functions are available to them. The storage of necessary and functional cookies on your device is therefore based on Art. 6 para. 1 lit. f) GDPR. All other cookies are used by us based on Art. 6 para. 1 lit. a) GDPR, provided you give us your corresponding consent. You can revoke this consent at any time with effect for the future. If you have consented to the placement.
Cookie Consent with Borlabs Cookie
What is Borlabs Cookie?
Cookie Plugin for GDPR and ePrivacy Compliance
Who processes your data?
Only us, not the provider of Borlabs Cookie
Where can I find more information about data protection at Borlabs Cookie?
https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/
How do we process your data?
We use Borlabs Cookie to obtain your consent for storing cookies on your device. If you visit our website and close the Borlabs Cookie consent window, a Borlabs cookie with the following content will be stored in your browser:
Cookie Duration Cookie Version
Website consents domain and path
a randomly generated ID
This data is not transmitted to the provider of the Borlabs cookie.
We store the data until the purpose of data storage no longer applies, you delete the Borlabs Cookie, or you request us to delete the data. This does not apply if we are legally obliged to retain the data.
On what legal basis do we process your data?
We are legally obligated to obtain the consent of our website visitors for the use of certain cookies. To fulfill this obligation, we use Borlabs Cookie. The legal basis for data processing is therefore Article 6(1)(c) of the GDPR.
Server log files
Server log files record all requests and visits to our website and log error messages. They also contain personal data, specifically your IP address. However, this address is anonymized by our provider after a short period of time, so we cannot link the data to you personally. The data is automatically transmitted from your browser to our provider.
How do we process your data?
Our provider stores the server log files to track activity on our website and identify errors. The files contain the following data:
Browser type and version Operating system used Referrer URL
Hostname of accessing computer Time of server request
IP address (if applicable, anonymized)
We do not combine this data with other data, but merely use it for statistical evaluation and to improve our website.
On what legal basis do we process your data?
We have a legitimate interest in ensuring our website runs without errors. It is also our legitimate interest to obtain an anonymized overview of website access. The data processing is therefore lawful according to Art. 6 Para. 1 lit. f) GDPR.
Contact Form
You can send us a message using the contact form on this website.
How do we process your data?
We store your message and the information from the form in order to process your request, including any follow-up questions. This also applies to the contact details you provide. We will not pass on your data to other individuals without your consent.
How long do we store your data?
We will delete your data as soon as one of the following occurs: Your request has been finally processed.
You are asking us to delete the data.
You are revoking your consent to storage.
This only does not apply if we are legally obligated to retain the data.
On what legal basis do we process your data?
If your inquiry relates to our contractual relationship or serves to carry out pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b) GDPR. In all other cases, it is our legitimate interest to effectively process inquiries directed at us. The legal basis for data processing is therefore Art. 6 (1) lit. f) GDPR. If you have consented to the storage of your data, Art. 6 (1) lit. a) GDPR is the legal basis. In this case, you can revoke your consent at any time with effect for the future.
Communication via WhatsApp
What is WhatsApp?
Instant messaging service
Who processes your data?
WhatsApp Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Was a Data Processing Agreement concluded with WhatsApp?
Yes
Where can I find more information about data privacy on WhatsApp?
https://www.whatsapp.com/legal/#privacy-policy
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How do we process your data?
For communication with our customers and other individuals outside our company, we use the instant messaging service WhatsApp, specifically the „WhatsApp Business“ version.
Communication takes place via end-to-end encryption (peer-to-peer). This prevents WhatsApp or other third parties from accessing the communication content. We have also configured our accounts so that no automatic synchronization with the address book on the smartphones used takes place. However, WhatsApp gains access to the metadata of the communication process (e.g., sender, recipient, and time of communication) and states that it shares this data with Meta, its U.S.-based parent company.
How long do we store your data?
We will delete your data as soon as one of the following occurs: The purpose of data processing no longer exists.
You are asking us to delete the data.
You are revoking your consent to storage.
This only does not apply if we are legally obligated to retain the data.
On what legal basis do we process your data?
If our exchange via WhatsApp is related to our contractual relationship or serves to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b) GDPR. In all other cases, our legitimate interest is to effectively process inquiries directed to us and to maintain business contact with other persons. The legal basis for data processing is therefore Art. 6 para. 1 lit. f) GDPR. If you have consented to the storage of your data, Art. 6 para. 1 lit. a) GDPR is the legal basis. In this case, you can withdraw your consent at any time with effect for the future.
Registration function
To use certain features or offers on our website, you must register. This requires providing your email address and, if applicable, other personal data.
How do we process your data?
We store the data you provide during registration and use it to provide you with the function or service for which you have registered. Should there be any changes to the offer or function, we will use your email address to inform you about them. We also use your email address to make further contract offers to you, if applicable.
How long do we store your data?
We will delete your data as soon as one of the following occurs: The purpose of data processing no longer exists.
You are asking us to delete the data.
You are revoking your consent to storage.
This only does not apply if we are legally obligated to retain the data.
On what legal basis do we process your data?
We store and use your data to fulfill the usage relationship established during registration and, if necessary, to initiate further contracts. The legal basis is therefore Art. 6 para. 1 lit. b) GDPR.
Analysis Tools and Advertising
We use the following tools to analyze the behavior of our website.
Google Tag Manager
What is Google Tag Manager?
Tag Management System for integrating tracking codes and conversion pixels from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can I find more information about data protection with Google Tag Manager?
https://policies.google.com/privacy
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How do we process your data?
We use Google Tag Manager. This tool helps us to integrate, manage, and deploy tracking codes and conversion pixels on our website. Google Tag Manager itself does not create user profiles, does not place cookies on your device, and does not analyze your user behavior. However, it does capture your IP address and transmits it to Google servers in the USA.
On what legal basis do we process your data?
We have a legitimate interest in the quick and uncomplicated integration and management of various tools on our website. The use of Google Tag Manager is therefore lawful under Art. 6(1)(f) GDPR. If you have consented to the disclosure of your IP address, we will process your data exclusively on the basis of Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect.
Google Analytics
What is Google Analytics?
User Behavior Analysis Tool from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Has a contract for order processing been concluded with Google Analytics?
Yes
Where can I find more information about data privacy with Google Analytics?
https://support.google.com/analytics/answer/6004245?hl=de
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How can you prevent data collection?
Among other things, with a browser plugin: https://tools.google.com/dlpage/gaoptout?hl=de
How do we process your data?
We are always interested in optimizing our web offering for our website visitors and placing advertising optimally. Google Analytics helps us with this, a tool that analyzes user behavior and thus provides us with the necessary data basis for adjustments. Through the tool we receive information
regarding the origin of our visitors, their page views and time spent on the pages, as well as the operating system they use.
Standard processing
To collect data, Google Analytics uses cookies, device fingerprinting, or other technologies to recognize users. The data is transmitted to Google's servers in the USA and, using the IP address also collected, is compiled into a profile that can be assigned to you or your device.
You can prevent Google from processing your data by installing a browser plugin provided by Google itself: https://tools.google.com/dlpage/gaoptout?hl=de.
How long do we store your data?
Google states that data stored at the user and event level, which is linked to cookies, user identifiers (e.g., user IDs), or advertising IDs, is deleted or anonymized after 14 months (see. https://support.google.com/analytics/answer/7667196?hl=de).
On what legal basis do we process your data?
As website operators, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our web offering and the advertising placed there. The data processing is therefore lawful under Art. 6 para. 1 lit. f) GDPR. In the event that you have consented to the storage of cookies, for example, or have otherwise agreed to data processing by Google Analytics, Art. 6 para. 1 lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with future effect.
Hotjar
What is Hotjar?
User behavior analysis tool
Who processes your data?
Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta
Has a data processing agreement been concluded with Hotjar?
Yes
Where can I find more information about data privacy at Hotjar?
https://www.hotjar.com/privacy
How can you prevent data collection?
Two ways to disable the tool: https://www.hotjar.com/opt-out
How do we process your data?
We are always interested in optimizing our web offering for users and placing advertising optimally. Hotjar helps us with this, a tool that analyzes user behavior and thus provides us with the necessary data basis for adjustments. Specifically, Hotjar processes the data of website visitors as follows:
It records, among other things, the click and scroll movements users make with the mouse and how long the mouse pointer lingers in a specific spot. The tool then uses the collected data from all users to create so-called heatmaps, which show which areas of the website are particularly popular.
It tells us how long users stayed on a sub-page of our website and when they left the page.
It can gather direct feedback from you as a website visitor.
When users start filling out our contact form, the tool registers at which point they stopped entering information (so-called conversion funnels).
To recognize you as a user, Hotjar places cookies on your device or reads information stored on it through so-called device fingerprinting.
If you do not want Hotjar to collect your data, you can disable the tool. For this, Hotjar Ltd. offers you two options at the following link: https://www.hotjar.com/opt-out.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in analyzing user behavior for the purpose of optimizing our web offering and the advertising placed there. The data processing is therefore lawful according to Art. 6 (1) lit. f) GDPR. In the event that you have consented to the storage of cookies, for example, or have otherwise consented to data processing by Hotjar, the legal basis is exclusively Art. 6 (1) lit. a) GDPR. You can revoke your consent at any time with future effect.
etracker
What is etracker?
User behavior analysis tool
Who processes your data?
etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany
Where can I find more information about data protection at etracker?
https://www.etracker.com/datenschutz/
How do we process your data?
We are constantly seeking to optimize our website offering for users and to place advertising effectively. etracker helps us with this; it's a tool that analyzes user behavior and thereby provides us with the necessary data basis for adjustments. What's special about etracker is that it only uses analysis and optimization cookies if you have previously consented to them. In this case, the tool performs a statistical reach analysis of our website and measures the success of our online marketing measures. It also enables testing procedures to, for instance, test and optimize different versions of our online offering or its components. etracker's cookies do not contain any information that can identify you, and if they did, it would be anonymized or pseudonymized as soon as possible.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the anonymized analysis of user behavior for the purpose of optimizing our website and the advertising placed there. Therefore, the data processing is lawful according to Art. 6(1)(f) GDPR. In the event that you have consented to the storage of cookies, for example, or have otherwise agreed to data processing by etracker, Art. 6(1)(a) GDPR is the sole legal basis. You can revoke your consent at any time with future effect.
IONOS WebAnalytics
What is IONOS WebAnalytics?
User behavior analysis tool
Who processes your data?
1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany
Was a contract for order processing with IONOS WebAnalytics concluded?
Yes
Where can I find more information about data protection at IONOS WebAnalytics?
https://www.ionos.de/terms-gtc/index.php?id=6
How do we process your data?
We are always interested in optimizing our web offering for users and placing advertisements effectively. IONOS WebAnalytics helps us with this. The tool records how many people visit our website and how they behave, from which website they come to our website, their location, and what browser and operating system versions they use. The following data is stored in particular:
Referrer (previously visited website) Requested webpage or file Browser type and version Operating system used Device type used
Access time
IP address in anonymized form (used only to determine the location of access)
According to IONOS, all data collected by WebAnalytics is fully anonymized. Therefore, you cannot be identified. No cookies are placed on your device either.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in the anonymized analysis of user behavior for the purpose of optimizing our web offering and the advertising placed there. Therefore, the data processing is lawful according to Art. 6(1)(f) GDPR. In the event that you have consented to data processing by IONOS WebAnalytics, the legal basis is exclusively Art. 6(1)(a) GDPR. You can revoke your consent at any time with future effect.
Google Conversion Tracking
What is Google Conversion Tracking?
User Behavior Analysis Tool from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Was a contract for order processing concluded with Google Conversion Tracking?
Yes
Where can I find more information about privacy with Google Conversion Tracking?
https://www.google.de/intl/de/policies/privacy/
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How do we process your data?
We are always interested in optimizing our web offering for users and placing advertisements optimally. For this purpose, we also use Google's conversion tracking. With its help, we can track whether and how often visitors have clicked on specific buttons on our website and which products were viewed and purchased most frequently (conversion statistics). During data collection and storage, we do not receive any information that allows us to personally identify individual visitors. Google itself uses cookies or comparable recognition technologies for identification.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in analyzing user behavior to optimize our web offering and the advertising placed there. Therefore, data processing is lawful pursuant to Art. 6 (1) lit. f) GDPR. In the event that you have consented to the storage of cookies, for example, or have otherwise agreed to data processing by Google Conversion Tracking, Art. 6 (1) lit. a) GDPR is the sole legal basis. You can revoke your consent at any time with future effect.
Facebook Pixel
What is the Facebook Pixel?
Tool for analyzing user behavior that measures the effectiveness of Facebook advertising
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Was a contract for order processing with Facebook Pixel concluded?
Yes
Where can I find more information about Facebook Pixel privacy?
https://de-de.facebook.com/about/privacy/
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How can you prevent data processing?
If you have a Facebook account: Turn off the „Custom Audiences“ remarketing feature in the Ad Settings section (https://www.facebook.com/ads/preferences/? entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable Facebook's use-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de
How do we process your data?
We use the Facebook Pixel on our website. This analysis tool helps us learn more about the behavior of visitors to our website after they have clicked on one of our advertisements on Facebook. This allows us to measure the effectiveness of our Facebook advertising and align future advertising measures with the insights gained. The data that Facebook collects via the Pixel is anonymous to us as the operator of this website. Therefore, we cannot identify you as a visitor. However, the data is stored and processed by Facebook. Facebook uses the Pixel to establish a connection to your Facebook account and also uses the data to display advertising within and outside the network (see Facebook Data Usage Policy).
In the course of storage and processing, Facebook also transmits the data to the USA and other third countries.
If you have a Facebook account, you can use the remarketing function „Custom Audiences“ in the ad settings section. https://www.facebook.com/ads/preferences/? entry_product=ad_settings_screen disable.
If you do not have a Facebook account, you have the option to opt out of Facebook's use-based advertising on the European Interactive Digital Advertising Alliance website: http://www. youronlinechoices.com/en/preferred-choices/.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in effective advertising measures on social networks. Therefore, the data processing is lawful pursuant to Art. 6(1)(f) GDPR. Insofar as you have consented to the storage of cookies, for example, or have otherwise agreed to data processing by Facebook, Art. 6(1)(a) GDPR is the sole legal basis. You can revoke your consent at any time with future effect.
Microsoft Clarity
What is Microsoft Clarity?
Tool for analyzing user behavior from Microsoft Corp.
Who processes your data?
Microsoft Ireland Operations Limited One Microsoft Place South County Business Park Leopardstown, Dublin 18 Ireland
Was a data processing agreement concluded with Microsoft Clarity?
Yes
Where can I find more information about data privacy with Microsoft Clarity?
https://privacy.microsoft.com/de-de/privacystatement
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How do we process your data?
We use Microsoft Clarity on our website. Clarity is a tool for analyzing user behavior. Clarity specifically captures mouse movements and creates a graphical representation of which parts of the website users scroll to most frequently (heatmaps). Clarity can also record sessions, allowing us to view page usage in the form of videos. Furthermore, we receive information about general user behavior on our website.
Clarity uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or the use of device fingerprinting). Your personal data is stored on Microsoft's servers (Microsoft Azure Cloud Service) in the USA.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in optimizing our online offering and our advertising measures. Data processing is therefore lawful pursuant to Art. 6 (1)(f) GDPR. If you have consented to the storage of cookies, for example, or have otherwise consented to data processing, then Art. 6 (1)(a) GDPR is the exclusive legal basis. You can revoke your consent at any time with future effect.
Facebook Conversion API
What is the Facebook Conversion API?
Tool for analyzing user behavior that measures the effectiveness of Facebook advertising
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Was a contract for order processing concluded with Facebook Conversion API?
Yes
Where can I find more information about data protection for the Facebook Conversion API?
https://de-de.facebook.com/about/privacy/
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How can you prevent data processing?
If you have a Facebook account: Deactivate usage-based advertising in the Ad Settings section (https://www.facebook.com/ads/preferences/? entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable Facebook's use-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de
How do we process your data?
We use the Facebook Conversion API on our website. This analytics tool helps us learn more about the behavior of our website visitors after they click on one of our Facebook ads. This allows us to measure the effectiveness of our Facebook advertising and align future advertising measures with the insights gained. The Facebook Conversion API processes personal data such as user IDs, cookies, device IDs, and other identifying information collected by Facebook and third-party providers. The use of this data allows us to better understand our target audience and create targeted advertising campaigns. However, the data is also stored and processed by Facebook. Facebook connects this data to your Facebook account and also uses it to serve ads within and outside the network (see Facebook Data Use Policy). In the course of storage and processing, Facebook also transfers the data to the USA and other third countries.
If you have a Facebook account: Deactivate usage-based advertising in the Ad Settings section (https://www.facebook.com/ads/preferences/? entry_product=ad_settings_screen).
If you do not have a Facebook account, you have the option to opt out of Facebook's use-based advertising on the European Interactive Digital Advertising Alliance website: http://www. youronlinechoices.com/en/preferred-choices/.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in effective advertising measures on social networks. Therefore, the data processing is lawful pursuant to Art. 6(1)(f) GDPR. Insofar as you have consented to the storage of cookies, for example, or have otherwise agreed to data processing by Facebook, Art. 6(1)(a) GDPR is the sole legal basis. You can revoke your consent at any time with future effect.
Facebook Custom Audiences
What are Facebook Custom Audiences?
Tool for analyzing user behavior that measures the effectiveness of Facebook advertising
Who processes your data?
Meta Platforms Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland
Was a Data Processing Agreement entered into with Facebook Custom Audiences?
Yes
Where can I find more information about data protection for Facebook Custom Audiences?
https://de-de.facebook.com/about/privacy/
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How can you prevent data processing?
If you have a Facebook account: Disable „Custom Audiences“ in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account: Disable Facebook's use-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de
How do we process your data?
We use Facebook Custom Audiences on our website. Facebook Custom Audiences is an audience targeting tool within Facebook Ads Manager. It allows companies to define their own audience based on information they possess about their customers or potential customers, such as email addresses, phone numbers, Facebook IDs, or device IDs. Using Facebook Custom Audiences allows us to create more targeted and relevant advertising campaigns by reaching an audience we already know. The use of this data allows us to better understand our audience and create targeted advertising campaigns. However, the data is also stored and processed by Facebook. This is how Facebook connects to your Facebook account and uses the data to serve ads both within and outside the network (see Facebook Data Usage Policy). In the course of storage and processing, Facebook also transfers the data to the USA and other third countries.
If you have a Facebook account: Disable „Custom Audiences“ in the Ad Settings section (https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen).
If you do not have a Facebook account, you have the option to opt out of Facebook's use-based advertising on the European Interactive Digital Advertising Alliance website: http://www. youronlinechoices.com/en/preferred-choices/.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures. Data processing is therefore lawful pursuant to Art. 6(1)(f) GDPR. In the event that you have consented to the storage of cookies, for example, or have otherwise agreed to data processing by Facebook, Art. 6(1)(a) GDPR is the exclusive legal basis. You can revoke your consent at any time with future effect.
Crazy Egg
What is Crazy Egg?
User behavior analysis and reach measurement tool
Who processes your data?
Crazy Egg, Inc. 1901 Newport Boulevard Santa Ana, CA 92705 USA
Where can I find more information about Crazy Egg's data privacy?
https://www.crazyegg.com/privacy
On what basis are we transferring your data to the US?
Crazy Egg adheres to the European Commission's Standard Contractual Clauses (see. https://www. crazyegg.com/privacy)
How do we process your data?
We use Crazy Egg on our website. Crazy Egg is a website analysis and optimization tool. It also provides visual representations of user behavior on websites. Crazy Egg offers features such as heatmaps, scroll maps, and click maps to help businesses understand how users interact with their websites. This information can then be used to make data-driven decisions, improve the user experience, and increase conversion rates.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in effective advertising measures. Data processing is therefore lawful pursuant to Art. 6(1)(f) GDPR. In the event that you have consented to the storage of cookies, for example, or have otherwise agreed to data processing by Facebook, Art. 6(1)(a) GDPR is the exclusive legal basis. You can revoke your consent at any time with future effect.
Plugins and Tools
YouTube (with advanced privacy)
What is YouTube?
Video platform
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can I find more information about YouTube's privacy policy?
https://www.youtube.com/intl/ALL_de/howyoutubeworks/our-commitments/protecting-user-data/? gclid=EAIaIQobChMIztKuysSW-gIVjgwGAB0euwPlEAAYASAAEgLBXfD_BwE
How do we process your data?
On our website, you can watch YouTube videos. In doing so, Google, as the provider of YouTube, collects and stores certain information about you. However, because we use YouTube in enhanced privacy mode, this only happens when you start a video. Specifically, the following occurs in this case:
- Google's servers are informed which of our pages were visited from your device. If you are logged into your YouTube account while browsing, Google can directly associate your browsing behavior with your personal profile. If you do not want this, you must log out of your YouTube account before continuing to browse the internet.
- Google collects information about visitors to our website via cookies, device fingerprinting, or similar recognition technologies. Based on this, the company then creates video statistics, makes its application more attractive to users, and prevents fraudulent attempts.
- If necessary, your data will also be processed beyond that. However, the details are beyond our knowledge. We also cannot influence the processing.
Even if you do not start a YouTube video on our website, Google establishes a connection to its DoubleClick network and possibly other partners. Therefore, the enhanced privacy mode does not mean that Google does not process any data from you when you visit our website.
On what legal basis do we process your data?
By integrating YouTube videos, we aim to make our website, services, and offers more appealing. This is our legitimate interest as a company and therefore lawful under Art. 6(1)(f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6 para. 1 lit. a) GDPR. You can withdraw your consent at any time. From the point of withdrawal, we may no longer process your data.
Font Awesome (Local Hosting)
We use icons from the Font Awesome icon library on our website. The library is offered by Fonticons Inc. We have installed the icons locally, so no connection to the company's servers is made when you visit our website.
For more information on Font Awesome, see https://fontawesome.com/ and specifically in the privacy policy: https://fontawesome.com/privacy.
Google Maps
What is Google Maps? Map service of Google Ireland Ltd. Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can I find more information about Google's privacy practices?
https://policies.google.com/privacy?hl=de
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How do we process your data?
We use Google Maps on our website. To allow you to use all functions of the map service, Google stores your IP address on one of its servers in the USA.
On what legal basis do we process your data?
Google Maps makes it easier for visitors to find the locations listed on our website. As a company, we have a legitimate interest in this. The data processing is therefore lawful under Art. 6(1)(f) of the GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6(1)(a) GDPR. You can revoke your consent at any time. From the moment of revocation, we are no longer permitted to process your data.
Google reCAPTCHA
What is Google reCAPTCHA?
Test tool for distinguishing between humans and computers from Google Ireland Ltd.
Who processes your data?
Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
Where can I find more information about Google's privacy practices?
https://policies.google.com/privacy?hl=de
On what basis are we transferring your data to the US?
Based on the adequacy decision of the European Commission, as well as the corresponding certification of the company.
How do we process your data?
With Google reCAPTCHA, we check if data entered into forms on our website originates from a human or a computer. For you, this means the test tool analyzes your behavior as a visitor to our website based on various characteristics. The analysis doesn't only begin when you use the test tool, but already when you access our website. Various data is collected, e.g., the IP address, the duration of stay on our website, and mouse movements made. The data is forwarded to Google.
On what legal basis do we process your data?
As a company, we have a legitimate interest in protecting our web offerings from spam and abusive snooping. Therefore, the data processing is lawful according to Art. 6 para. 1 lit. f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6(1)(a) GDPR. You can revoke your consent at any time. From the moment of revocation, we are no longer permitted to process your data.
Manage WordPress
What is ManageWP?
Website management system
Who processes your data?
GoDaddy.com WP Europe, Trg republike 5, 11000 Belgrade, Serbia
Was a data processing agreement concluded with Manage WP?
Yes
Where can I find more information about data privacy at ManageWP?
How do we process your data?
With ManageWP, we can monitor the security and performance of our website, create automatic backups, and more. ManageWP therefore has access to all website content, including our databases. ManageWP is hosted on the provider's servers.
On what legal basis do we process your data?
As website operators, we have a legitimate interest in operating our website effectively. Data processing is therefore lawful according to Art. 6 para. 1 lit. f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6(1)(a) GDPR. You can revoke your consent at any time. From the moment of revocation, we are no longer permitted to process your data.
Wordfence
What is Wordfence?
Firewall and security scanner for WordPress websites
Who processes your data?
Defiant Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA
Was a data processing agreement concluded with Wordfence?
Yes
Wo finden Sie weitere Informationen über den Datenschutz bei Wordfence?
https://www.wordfence.com/privacy-policy/
On what basis are we transferring your data to the US?
Based on the European Commission's Standard Contractual Clauses (see. https://www.wordfence. com/help/general-data-protection-regulation/)
How do we process your data?
To protect our website from malicious traffic, we use the Wordfence plugin. It identifies and blocks data that exhibits malicious code or content, and checks core files, themes, and plugins for malware, faulty URLs, backdoors, SEO spam, malicious redirects, and code injections. In order for these measures to be carried out, our website is permanently connected to Defiant Inc.'s servers in the USA. On these servers, website accesses are compared with the data stored in Wordfence's database, and blocked if necessary.
On what legal basis do we process your data?
As a website operator, we have a legitimate interest in protecting ourselves from malicious traffic. Therefore, the data processing is lawful according to Art. 6 para. 1 lit. f) GDPR.
If you have consented to data processing, we will process your data exclusively on the basis of Art. 6(1)(a) GDPR. You can revoke your consent at any time. From the moment of revocation, we are no longer permitted to process your data.
Own services / Miscellaneous
Handling applicant data
If you are interested in working for us, we would be happy to receive your application. We treat all personal data submitted with the utmost confidentiality. This also applies to data that we collect later in the application process.
How do we process your data?
All data we collect during the application process is stored and used by us to the extent necessary for deciding whether to enter into an employment relationship. In addition to contact and communication data and application documents, this also includes, for example, notes taken during interviews. We only share your data within our company with individuals involved in processing your application.
If your application is successful, we will save the data required to carry out the employment relationship in our data processing systems.
If we cannot offer you a suitable position at the moment, we will gladly include your data in our applicant pool with your consent. This way, should a position become available that matches your profile, we will have the opportunity to contact you.
How long do we store your data?
If we cannot make you a job offer, you reject a job offer, or withdraw your application, we reserve the right to retain your documents and other application data for up to 6 months after the conclusion of the application process. The reason for this is that we may need the data for evidence purposes in the event of legal disputes. After the period has expired, we will delete the data and destroy the documents. If a legal dispute is actually threatened or is already pending, we will delete the data and documents once they are no longer needed for evidentiary purposes.
We delete data in the applicant pool at the latest 2 years after consent is given. If you revoke your consent before this period expires, we will delete it earlier.
The deletion of your data is always subject to the condition that we are not legally obliged to retain it for longer.
On what legal basis do we process your data?
We process your applicant data based on § 26 BDSG-new (initiation of an employment relationship) and Art. 6 para. 1 lit. b) GDPR (general contract negotiation).
The same applies if your application is successful.
If we cannot make you a job offer, you reject a job offer, or you withdraw your application, we have a legitimate interest in using your data for evidence purposes in the event of legal proceedings. The data processing is therefore based on Art. 6 para. 1 lit. f) GDPR.
If you have expressly consented to the storage of your data, we shall process your data on the basis of Art. 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future.
Data Processing on Social Media
What is social media?
By social media, we mean the social networks on which we have created publicly accessible profiles. You can read which social networks these are further down.
Who processes your data?
The respective social network operating companies. You will find the individual operators below under the respective networks.
How is your data processed?
The operators of social networks are generally able to collect and evaluate comprehensive data on the behavior of visitors and users of the network. It is not possible for us to track all processing operations in the social networks we use, which is why further processing operations not listed here may be carried out by the operators of the social networks. You can find further information on this in the terms of use and data protection declarations of the respective social networks.
The processing of your data may be triggered by visiting the social network's website or our profile page there. Even if you access a website that uses specific content from the network, e.g., like or share buttons, data may already be transferred to the operators of the social network. If you are a user of the social network yourself and logged into your user account, your visit to our profile page can be assigned to your account by the social network operator. Even if you have not registered a user account yourself or are not logged in, it is possible that the network operator will still collect your personal data, e.g., by collecting your IP address or setting cookies. With this data, the operators can create user profiles tailored to your behavior and interests and display interest-based advertising to you within and outside the network. If you are a registered user of the network, interest-based advertising can also be displayed on all devices on which you are or have been logged in.
On what legal basis is your data processed?
Our social media profiles are intended to ensure the broadest possible online presence for our company. Our company has a legitimate interest in this. Therefore, the data processing is lawful under Article 6(1)(f) of the GDPR.
The data processing operations and analyses carried out by social network operators themselves may be based on other legal grounds. These must be stated by the social network operators.
Who is responsible for processing your data and how can you exercise your rights?
When you visit one of our profiles on social networks, we and the operator of the respective network are jointly responsible for the data processing operations triggered by this visit. You can generally assert your rights against both us and the operator of the respective network.
Despite the joint responsibility with the social network operators, our influence on the data processing operations of the respective operator is limited and is primarily guided by the operator's specifications.
How long is your data stored?
When we collect data about your social media profiles, it is deleted by our systems as soon as the purpose for its storage ceases to exist, you request its deletion, or you
Revoke your consent to storage. Stored cookies will remain on your device until you delete them. Mandatory legal provisions – especially retention periods – remain unaffected.
We have no influence over how long social network operators store your data, which they collect for their own purposes. You can find information about this directly from the operator of the respective social network, e.g., in their respective privacy policy.
Which social media platforms do we use?
What is Facebook?
A social network
Who processes your data?
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Will your data be transferred to third countries?
Yes, to the USA and also to other third countries
Where can I find more information about data protection at Facebook?
https://www.facebook.com/about/privacy/
Where can you as a Facebook user adjust your advertising settings?
As a registered Facebook user, you can adjust your advertising preferences within your user account. To do this, click the following link and log in: https://www.facebook.com/settings?tab=ads.
What is Twitter?
A social network in the form of a micro-blogging platform
Who processes your data?
Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
Will your data be transferred to third countries?
Yes, to the USA
Where can I find more information about Twitter's privacy practices?
https://twitter.com/de/privacy
As a Twitter user, you can adjust your ad settings on Twitter.
As a registered Twitter user, you can adjust your privacy settings in your user account. To do this, click on the following link and log in:
https://twitter.com/personalization.
What is Instagram?
A social network specializing in photos and videos
Who processes your data?
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Will your data be transferred to third countries?
Yes
Where can I find more information on Instagram's data privacy?
https://help.instagram.com/519522125107875/?helpref=hc_fnav&bc[0]=Instagram-Hilfebereich&bc[1]
=Richtlinien%20und%20Meldungen
Where can you as a user adjust your privacy settings?
As a registered Instagram user, you can customize your privacy settings within your user account. To do this, click the following link and log in: https://www.instagram.com/accounts/privacy_and_security/
What is Pinterest?
Visual search engine and online pinboard
Who processes your data?
Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
Will your data be transferred to third countries?
Yes
Where can I find more information about data privacy on Pinterest?
https://policy.pinterest.com/de/privacy-policy
Where can you as a user adjust your privacy settings?
https://help.pinterest.com/de/article/edit-account-privacy
Please set up your own internal company contact address for data protection inquiries and link it here.
Please specify the duration.
Our independent technical analysis showed the use of Hotjar. Please verify if this is indeed the case. If Hotjar is not actually used, this passage can be deleted.
Our independent technical analysis has shown the use of Font Awesome. If you are not actually using this service, the passage can be removed.
To our understanding, you are only linking to social media and not using plugins (in the form of share buttons). Please let us know if this assumption is correct.
You should provide a link to your privacy policy on your social media pages. It is also necessary to have an imprint.
